Established in 2014 by Korean designer DongHyeop Kim, GAMMA is a brand of casual sneakers referencing the third letter of the Greek alphabet. At first glance, Kim’s approach to design starts only as conceptual pieces that eventually proves itself to unfold into practical and versatile products. Whether it’s a specially designed shoe made for Taekwondo, a Korean style of martial arts, or sneaker renderings inspired by traditional Korean hair pins, GAMMA’s playful yet earnest approach to design is one that leaves its audience anticipating for the designer’s next move.
Wheel Trace [G003]
Designed and replicated after the classic silhouette of tennis sneakers, Wheel Trace [G003] is the first model of GAMMA’s casual line of sneakers. The upper is inspired by the triangle frame of a bicycle, with additional Tenderate materials layered to add height to cushioned soles that replicate the look and feel of well-pumped wheels.
<!-- ### Tenderate Outsole
Tenderate is a leading manufacturer of TPE (thermoplastic elastomers) products. TPE are polymeric materials that are malleable when heated. This allows Tenderate to offer different soles by processing TPE with varied amounts of additives. Tenderate’s varied Soft Solutions Move soles are manufactured for all levels of exercise from gym fitness, basketball, casual, and running shoes.